.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment accustomed to running into billions in equity capital yearly, have raised virtually $360 thousand so far this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That slowdown results from market concentration, elevated regulatory tensions, and also economic uncertainties.ADWEEK spoke with 5 VCs that continue to buy adtech companies, despite these challenges, about what they are seeking and also what they avoid. Maybe unsurprisingly, these real estate investors are actually targeting possibilities in privacy-focused innovations and industry-specific locations such as hooked up television.